Unique business insights on Asia, from within Asia itself.
The Nikkei Asian Review is an Asia-focused English-language publication part of the Financial Times group. I oversaw the launch of their new website, as well as working on design hygiene, quick wins and strategic improvements. The role also included travelling to the headquarters in Tokyo to run workshops and present findings to the stakeholders.
Tasks
Workshops
User Experience
User Interface
User Testing
Prototyping
Client
The Financial Times
Year
2018
Workshops
I was sent to the Tokyo headquarters to facilitate two workshops. The first workshop was about strategic improvements and the second workshop’s goal was to establish the mission, vision and brand strategy of the company.
Conversion flow
The solution
We gathered users’ feedback and newsroom’s views on the Home page around odd blank spaces, displaying a more ‘compact’ view, increasing the number of articles shown on the Top Stories slot to promote more content (instead of using editor’s picks as an overflow) and increasing the visibility of Opinion pieces.
After a few design iterations, and productive meetings with main news editors, we agreed on a solution that addresses both; user and business needs.
Customer feedback
To kept track of users’ qualitative feedback, we used Hotjar and sent a post launch survey to B2C subscribers, B2B subscribers and Newsletter registered users. The objectives were to measure customer satisfaction of the new site design in comparison to the old site, as well as assessing the appeal of potential new features that we could implement in the future.
Customer Quote
“The new website is excellent! Easy to use so far and a very good improvement. Visually cleaner and more appealing.”
Analytics
Page view increased to:
29%
Increase in Newsletter subscribers:
57%
Increase in paid subscribers::